Estée Lauder To Buy Too Faced IN $1.45 Billion Deal

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By: TOM BRANNA

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In the company’s largest brand acquisition ever, The Estée Lauder Companies Inc. (ELC) will acquire trendy makeup brand Too Faced for a purchase price of approximately $1.45 billion. With a quick turnaround, the deal is expected to close some time this month. The Too Faced announcement came  on the heels of ELC’s recently completed purchase of Becca Cosmetics. “Too Faced is one of the most dynamic makeup brands in the world,” said Fabrizio Freda, president and chief executive officer of The E...

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